Wednesday, September 3, 2008

Internet as a Medium

The Internet can be viewed as a complex web of networks all interlocked to be used to send and receive information through a medium like no other. Early forms of communication, such as the radio, telephone, and television, transmit information and communicated with audiences through their own separate mediums. The Internet has taken communication to a whole new level and has connected people from across the world instantaneously. The Internet has become a medium in which corporations can use to display product information to potential customers, as well as advertise sales with the possibility of making a purchase at any given time.
The Internet has been broken down into two terms to best help explain its medium. First, it can be viewed as a macro medium. This can be defined as a large scale system that can connect a vast audience across the globe. Massive amounts of information can now be viewed by immense populations. The second medium to describe the Internet is a metamedium, which constitutes bringing together all types of media into one main network. Before the internet, one would get information through print such as newspapers and magazines, or across the TV through news networks and other media outlets. Now, all can be found through one click of the button and on one singular webpage
Reliability, speed, and distribution are three applicable terms that can all be used to describe the Internet. But there are six key qualities that have evolved to make the Internet what it is. These six include the Internet becoming multimediated, hypertextual, interactive, packet based, digital, and (a) synchronous.
In my own personal experience of the Internet, I have often found that when researching information, that it is difficult come across and distinguish useful versus false information. I feel that the distribution of so much information can get in the way of making progress toward what I am often trying to find. This may call in to question the reliability of information, and in return actually reduce the speed in which you discover exactly what is being asked.

I. Adams, Tyrone. Clark, Norman. (2001). The Internet: Effective Online Communication. Fort Worth, Tx: Harcourt College Publishers.

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